This is why you’ll benefit from having some kind of video to accompany any single from your release. That way you can treat the launch of each single as a mini-release, complete with a round of press, social posts, and even a music video. So once you plan the actual date of your album’s release, plan to release a few singles up to a month in advance. It’s really common these days to see artists release singles sequentially in the lead up to a big release. Hot tip: You can connect with professional PR agents and publicists to generate a professional looking press release and even access more media outlets on LANDR Network. Practice proper email etiquette to respect their time and increase your chances of getting a response. Industry professionals get thousands of cold emails a day from hopeful artists looking for coverage. It’s very rare to have your EPK get picked up by a media group that hasn’t heard of you yet. If you’ve gotten press from playing shows in your local scene first reach out to any outlets that previously covered you. Once your press kit is ready your best bet is to send it to journalists, radio stations, blogs, and podcasts that already know about you. Include your music, artist pictures, and any relevant music videos.Include basic details about the release.We’ve written about how to make the perfect EPK before, but here’s a few quick tips. Getting press coverage should be a big focus if you’re just getting started. If you’re planning a big release, you really need to piece together a strong EPK. The cool part about owning a website is that its content is up to you!Īnd don’t worry about coding, tools like Squarespace or WordPress make it easy to build a custom website using a cool template. You can design your website in any way you like, and you can use it for a number of different purposes.įor example, a website can be used to host your electronic press kit, collect fan emails for a newsletter, announce upcoming tours and events, or serve as a conceptual art piece. When you create a website for your project you’re claiming an online space that’s uniquely yours. Get a band websiteīand websites are a music marketing tool that musicians often overlook. Regularly posting about your creative process, music, and lifeįocus on finding the right followers for your social media accounts.ġ000 loyal fans are always worth more than 100,000 lukewarm (or even fake) followers.ġ000 loyal fans are always worth more than 100,000 lukewarm (or even fake) followers.There’s plenty of ways to increase your following. Having a small niche of followers who care about you is often enough to convince labels and press that your music is worth their attention. You don’t need tens of thousands of followers to be considered successful. Your social media following is the quickest measure of your popularity and reach.īut don’t get discouraged.
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